Estrategias Digitales de Marketing
El Marketing en su esfera Digital ha revolucionado la forma de hacer negocios, y ninguna organización, empresa, emprendedor o profesional puede desconocer su importancia vital para lograr el éxito.
Propuesta de Valor
La estructura propuesta en este taller, desarrollado en conjunto entre el INCADE y la Asociación Misionera de Marketing, proporcionará los principios fundamentales del Marketing en su faceta Digital, a través de la presentación de diferentes conceptos, canales y herramientas disponibles para la implementación de la “estrategia digital”.
Trata los aspectos generales del Marketing sin profundizar técnicamente en él, iniciando por la comprensión de los fundamentos y la estrategia digital, seguido por los elementos que posibilitan su implementación.
Al finalizar, el Participante contará con una perspectiva general que le permita comprender el contexto digital y formular estrategias sólidas en coherencia con los objetivos de la organización.
Contenidos básicos
- Estrategia general de Marketing
- Introducción al Marketing Digital y El Comercio Electrónico
- Google y sus herramientas, campañas en buscadores
- Posicionamiento en Buscadores – SEO y El Marketing en Buscadores – SEM
- Las Redes Sociales, WhatsApp, Video Digital
- El Plan de Comunicación Digital: Objetivos del plan de comunicación.
- Cerrando Ventas y Midiendo Resultados
- El Sitio y la Analítica Web,
- El Plan Estratégico de Marketing Digital
- El Futuro del Marketing Digital
Capacitadores
Taller Aplicado
Estrategias Digitales de Marketing
Inicia En:
Beneficios
- Aprendizaje práctico y aplicabilidad. Buscamos llevar la realidad empresarial al aula. Ya que los docentes de la especialidad son profesionales en actividad.
- La metodología de enseñanza está centrada en el análisis de casos reales, vinculados con los desafíos que plantean hoy el marketing y las comunicaciones digitales.
- Destacados docentes especializados, contamos con un equipo académico de profesionales con experiencia empresarial local, dispuesto a compartir sus casos, técnicas y lecciones aprendidas en su práctica profesional.
- Formación especializada y actualizada. Ya que la misma proviene de una alianza en su dictado, donde se refleja la calidad institucional del INCADE, con la especialización y actualización de los docentes pertenecientes a la Asociación Misionera de Marketing.
Testimoniales
Ana Lucia Ortiz - 33 años
Lic. En Adm. Empresas - Puerto Iguazú, MisionesLa especialización en marketing digital me sirvió para mejorar el inicio de mi emprendimiento. Me ayudó a comprender mejor el mundo de los negocios digitales, pude concientizar procesos en cuanto a la segmentación de mercado, identificar el publico objetivo, como hacer publicidad efectiva y dimensionar como funcionan los buscadores de internet. Para mí, fue una capacitación que necesitaba en ese momento y que me brindó actualización de manera muy rápida.
Encantada con la Especialización en marketing digital, nos brindo herramientas Útiles y muchísima información, con disertantes de excelencia. Muy satisfecha y a la espera de mas especializaciones de esta magnitud.
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